Collaborating with Launch PR I was approached with updated the Stoll visual brand to help
increase their reach and awareness amongst veterans,.
increase their reach and awareness amongst veterans,.
LOGO
The Stoll Foundation was founded in 1916 with the aim of housing vulnerable veterans. After a deep dive we found that more than any thing The Stoll Foundation creates real tangible communities that are united towards one common mission: to ready veterans for the next chapter in their lives. We looked back at their original seal as an ownable icon that could once again represent the community and club where veterans can thrive.
The original seal found on stamps was present on all fund raising postage used from 1916. I reimagined the seal to once again become a core element of the brand's identity.
Alongside a new strategic direction in photography and colour the seal was implemented as a core element in the visual identity, as seen in these example applications below.
SOCIAL MEDIA
WEBSITE
