American Express were launching their new fast payment platform Pay with Bank Transfer. They needed a visual strategy that would position the service to a broader audience outside of their luxury parent brand whilst helping to educate both merchants and customers as to the practicalities of the platform.
To align with a launch event and the brands partnership with merchants I designed a fresh visual strategy that would be delivered across numerous print and digital touch points.
ILLUSTRATIONS
We created the character 'Peggy' that would embody the Pay With Bank Transfer customer. The product USPs and advantages were portrayed through her actions, whilst exaggerated were always embedded in the real world in a minimalist, approachable style.
DISPLAY
PRINT
