Working with agency MDSG I oversaw the art direction and design for the Let's Texas 'Extra Time in Texas' campaign. The challenge was to showcase Texas and inspire visitors to explore the state beyond the world cup summer fixtures on high impact and fleeting impression formats such as DOOH and digital display.
Results
Launched in May 2026, the DOOH campaign alone has generated over 1.4 million impacts to date
Alongside the state-wide messaging we developed creative for Austin and Fredericksburg in partnership with local tourist boards.
