I was design lead on two campaigns to launch two sides of Doro's handset range. I art directed and storyboarded all visual assets across print, digital OOH, video pre-roll and social.
Design Jess Brown & Jack Shepherd, Copy Matt Gray & Mirelle Hadad, Production Chloe Redfern
6620 Handset
As the entry level handset for over 65s and those with hearing and sight impairments we needed to communicate to both the users and primarily the 'gifter' audience peace of mind without compromise.
8080 Handset
The flagship model for the brand this was aimed at a more sophisticated and
independent over 65 audience.
independent over 65 audience.