The Creative Shootout brings PR and Comms agencies together every year competing to solve a creative brief for a charitable foundation, all within just a few hours.
The event organisers, Launch PR asked me to produce a video sting that would be used on stage and throughout the event. It would have to represent the broad tapestry of interesting, creative and often crazy ideas that the agencies were capable of conjuring up within their 8 hour deadline.
The event organisers, Launch PR asked me to produce a video sting that would be used on stage and throughout the event. It would have to represent the broad tapestry of interesting, creative and often crazy ideas that the agencies were capable of conjuring up within their 8 hour deadline.
Using The Creative Shootout logo and icon marks as the foundation of the animation I created an abstract explosion of shapes and colour to show how the simplest kernel of an idea can evolve into exciting memorable experiences.