Careers Lab are an enterprise dedicated to empowering those seeking fulfilment in their career and working future. Working with Art Director Derek Mann I helped create the identity from early concept right to asset development.
The lockup is a combination of mathematical shapes drawn from the organisation's STEM educational focus to form a warm and welcoming identity.
The visual language expresses the process of career change through layers and hierarchy of abstract shapes and photography. The layering of these shapes and illustrations forms clear focused direction whilst remaining playful and human.
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